How Kelly Love Built Branch Basics Into a Target-Worthy Brand
S2 #155

How Kelly Love Built Branch Basics Into a Target-Worthy Brand

Summary

In this conversation, Kelly shares her journey into toxin-free living and the founding of Branch Basics, a company dedicated to providing safe cleaning products. She discusses the importance of understanding ingredients, the challenges of building a brand, and the impact of environmental health on personal well-being. The conversation also touches on common mistakes consumers make when choosing clean products, the balance between wellness and entrepreneurship, and future plans for Branch Basics.

Takeaways

Toxin-free living can significantly improve health.
The journey to clean living often starts with education.
Understanding the ingredients in products is crucial.
Building a brand requires resilience and adaptability.
Retail partnerships can enhance brand visibility.
Common mistakes include overlooking ingredient lists.
Fragrance in products can be misleading and harmful.
A focus on education is essential for consumer trust.
Balancing personal wellness with business demands is challenging.
Future growth involves expanding product lines and maintaining quality.

Chapters

00:00 Introduction to Toxin-Free Living
05:15 Founding the Company
11:14 The Launch of Branch Basics
17:10 Educating Consumers on Clean Products
24:15 Prioritizing Human Health in Product Choices
29:49 Debunking Myths: Cleaning Performance vs. Safety
34:59 Balancing Wellness and Motherhood
41:46 What's Next for Branch Basics?
44:15 Introduction to Hustle and Wellness

Connect with The Wellness Hustle
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✨ Links & Resources Mentioned
🥤 JOVA Smoothie Kit20% OFF with code SASHA20 — whole-food smoothies, done clean
🍹 Glowtail Guide — Sasha’s mocktail recipe book for wellness without alcohol
🔥 5-Day Reset Program — High-protein breakfasts + 10-minute workouts to reset your metabolism
💪 Lean Body Trio + Metabolic Support15% OFF Sasha’s signature stack: collagen, creatine, protein + metabolic support
Essential Amino Acids15% OFF for muscle recovery & lean gains
🧘 Magnesium — Sasha’s non-negotiable for sleep, muscle recovery, and nervous system support
🍒 BodyHealth Reds15% OFF antioxidant-rich blend for energy, immunity, and cellular health
💊 ENERGYbits Algae Tablets20% OFF spirulina + chlorella tabs with code SASHA
💧 NEEDED Hydration15% OFF clean electrolytes to support energy, focus & recovery
🗓️ Schedule a free consultation with Sasha — Let’s chat about your wellness goals

🌿 Connect with Kelly Love & Branch Basics
✨ Follow Branch Basics on Instagram:
https://www.instagram.com/branchbasics/
📚 Take the FREE Toss The Toxins™ Course:
https://tossthetoxins.branchbasics.com
💬 Got a question or an episode idea? DM Sasha anytime.
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