The Smoothie That’s Changing Wellness: Jessica Khourie of JOVA
Summary
In this conversation, Sasha from Wellness Hustle interviews Jessica Khourie, the founder of Jova, a wellness product designed to provide balanced nutrition through convenient smoothies. They discuss Jessica's journey in the wellness industry, the challenges of creating a high-quality product, and the importance of using whole foods. The conversation highlights the philosophy behind Jova, its customization options, and future plans for expansion.
Takeaways
The wellness industry can sometimes complicate health rather than simplify it.
Quality of food is essential for effective nutrition.
Smoothies can be a gateway to healthier eating habits.
Customization in nutrition allows for personal preferences.
Creating a product requires dedication and hands-on effort.
Feedback from the industry can be both motivating and discouraging.
A strong product philosophy can lead to success despite challenges.
Nutrition should empower individuals to live their lives fully.
Convenience is key for modern women managing busy lives.
Future growth includes expanding flavors and retail presence.
Chapters
00:00 Introduction to Jova and Its Impact
03:17 The Aha Moment: Realizing the Need for Change
06:17 Reinventing Smoothies: The Birth of Jova
09:12 The Journey of Product Development
12:16 Overcoming Challenges and Feedback
15:14 The Philosophy Behind Jova
18:14 Target Audience: Empowering Women
20:59 Future Plans and Innovations for Jova
24:30 Building a Supportive Community
24:49 ElevenLabs_2025-01-21T05_10_45_Aria_pre_s50_sb75_se0_b_m2.mp3
In this conversation, Sasha from Wellness Hustle interviews Jessica Khourie, the founder of Jova, a wellness product designed to provide balanced nutrition through convenient smoothies. They discuss Jessica's journey in the wellness industry, the challenges of creating a high-quality product, and the importance of using whole foods. The conversation highlights the philosophy behind Jova, its customization options, and future plans for expansion.
Takeaways
The wellness industry can sometimes complicate health rather than simplify it.
Quality of food is essential for effective nutrition.
Smoothies can be a gateway to healthier eating habits.
Customization in nutrition allows for personal preferences.
Creating a product requires dedication and hands-on effort.
Feedback from the industry can be both motivating and discouraging.
A strong product philosophy can lead to success despite challenges.
Nutrition should empower individuals to live their lives fully.
Convenience is key for modern women managing busy lives.
Future growth includes expanding flavors and retail presence.
Chapters
00:00 Introduction to Jova and Its Impact
03:17 The Aha Moment: Realizing the Need for Change
06:17 Reinventing Smoothies: The Birth of Jova
09:12 The Journey of Product Development
12:16 Overcoming Challenges and Feedback
15:14 The Philosophy Behind Jova
18:14 Target Audience: Empowering Women
20:59 Future Plans and Innovations for Jova
24:30 Building a Supportive Community
24:49 ElevenLabs_2025-01-21T05_10_45_Aria_pre_s50_sb75_se0_b_m2.mp3
Connect with The Wellness Hustle
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📲 Follow on Instagram and TikTok for episode drops, behind-the-scenes, and real talk.
🎙️ Connect with Sasha directly.
✨ Links & Resources Mentioned
🥤 JOVA Smoothie Kit — 20% OFF with code SASHA20 — whole-food smoothies made clean
🍹 Glowtail Guide — Sasha’s mocktail recipe book for wellness without alcohol
🔥 5-Day Reset Program — High-protein breakfasts + 10-minute workouts for blood sugar balance
💪 Lean Body Trio Supplements — 15% OFF Sasha’s go-to stack for strength, tone & recovery
⚡ Essential Amino Acids — 15% OFF for muscle recovery & lean gains
🍒 BodyHealth Reds — 15% OFF antioxidants for energy, immunity, and vitality
💊 ENERGYbits Algae Tablets — 20% OFF spirulina + chlorella tabs with code SASHA
💧 NEEDED Hydration — 15% OFF clean electrolytes to boost focus, energy & recovery
🗓️ Schedule a free consultation with Sasha — Let’s talk about your next step
💬 Got a question or an episode idea? DM Sasha anytime.
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Creators and Guests
Host
Sasha Fischer
Sasha Fischer is a Nutritional Therapy Practitioner and Personal Trainer helping high-achieving women create sustainable wellness routines that boost energy, confidence, and clarity. Host of The Wellness Hustle, Sasha shares practical tips on nutrition, fitness, and mindset to help women thrive in business and life—without burnout.
Guest
Jessica Khourie
Jessica Khourie is a founder of JOVA, a dietitian - designed smoothie kit that simplifies daily whole-food nutrition, helping women feel energized, supported, and nourished through every stage of life.
